Top 5 beauty and cosmetics stories trending on our social networks right now

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1 – Color Theory: GoPlay Targets US Market With New Improved DIY Lipstick System

Singapore-based beauty start-up GoPlay is looking to focus on the US market after the revival of its new and improved DIY lipstick system next November.

GoPlay’s Lipskit is a makeup tool that lets you create any lip color in a variety of textures, from long-lasting opaque mattes to sheer shades.

Since the unveiling of the Lipskit in August 2019, the beauty market has seen huge changes triggered by the COVID-19 pandemic, some of which have had a huge impact on the beauty startup.

Like many direct-to-consumer online brands, it has benefited greatly from the great online shift of 2020.

2 – Protection of fungi: Mushroom Material targets the cosmetics sector with a sustainable alternative to polystyrene and cardboard packaging

New Zealand start-up Mushroom Material has developed a sustainable mushroom-based material as an alternative to polystyrene and cardboard packaging and is targeting the cosmetics sector for its first products.

Made from the vegetative part of fungi called mycelium and fibrous agricultural waste, the material is tough to withstand impact, while being biodegradable in six weeks.

Suitable for products from cosmetics to cutlery, the packaging is customizable to any shape, size and surface finish, is stronger than concrete pound for pound, has better thermal insulation than fiberglass, is odorless, mildew resistant and non-toxic.

The company was founded by Shaun Seaman in 2020 after observing the huge amounts of waste produced around the world.

3 – Ready to fly? Leading Insect Skin Oil Brand Point68 Seees China, Macau As Potential Markets

The brand behind a skin oil derived from the extract of black soldier fly larvae is looking to expand in China and Macau after its recent launch in Hong Kong.

Point68 Insect Beauty is a joint venture between American organic and clean beauty brand SIBU Sea Berry Therapy and Asian-based insect industry professional Josh Galt.

There is only one product, Youth Replenishing Face Oil, which is a luxury face oil formulated to improve skin hydration with cell healing and rejuvenation.

Galt told CosmeticsDesign-Asia: “We sold fairly well compared to our initial first year targets, both through international distributors and direct to consumer online sales. “

4 – “Sephora for men”: MensXP CEO explains how the company plans to conquer the Indian men’s grooming industry

India-based e-commerce platform MensXP aims to become the Sephora of the Indian men’s grooming market and has set out a three-pronged strategy to achieve this.

MensXP is a men’s lifestyle e-commerce platform that was acquired by media conglomerate Times Group eight years ago.

Talk to CosmeticsDesign-Asia, Founder and CEO Angad Bhatia expressed enthusiasm for the men’s care space in India, attributing its growth potential to underlying changes in lifestyle and consumer attitudes.

“Masculinity in India has undergone a transformational change. It is no longer the broad macho image of the Indian man that was portrayed earlier in Bollywood movies. The new Indian is more progressive; he cares about mental health and is alternative in his fashion sense ”,said Bhatia.

5 – ‘Beauty BFF’: The new beauty brand POPxo targets young consumers looking for an affordable and easy-to-use product

The POPxo digital platform is entering the beauty realm with a brand targeting young consumers looking for affordable and easy-to-use products and is targeting revenue of $ 13.9 in the next 12 months.

POPxo is a digital community under the umbrella of Good Glamm Group, a South Asian digital conglomerate that also owns the MyGlamm direct trademark (D2C).

Recently, POPxo entered the beauty space with its very first makeup collection, which consists of 13 beauty kits available for under U $ 6.70.

The collection has been designed to be accessible to a wide range of consumers with its affordable price and practical kit concept.

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