We’ve come a long way in terms of what truly defines beauty. In keeping with this cognitive evolution, the makeup industry is also constantly evolving. This requires us to be updated at all times to avoid joining the late train.
To go further, we list the 5 trends likely to shape the cosmetics industry in 2022.
1. Natural and ecological products
The Covid-19 pandemic has caused a strong awareness of the populations vis-à-vis the degradation of the environment. Most of us have become more careful about minimizing activities that harm Mother Nature.
The beauty industry is sure to be the next arena that sees a massive evolution in reducing the carbon footprint. As more and more people worry about the environmental impact of cosmetics, herbal skin care is going to be the future of this industry.
The goal of switching to natural products is twofold. It serves both to minimize waste and to protect the skin from harsh chemicals. Renowned makeup companies use waste and by-products as key ingredients in their cosmetics to minimize waste.
Some companies have already started working on waterless body wash squares that dissolve in water in an attempt to eliminate plastic bottles that need to be replaced every month.
2. Beauty at home
Being confined to a house for months was something we hadn’t even imagined in our worst nightmare. However, like any other challenge, the ladies took it head on, too graciously. It introduced the home beauty makeup trend which is here to stay.
Brands around the world have started making and endorsing products that could help people get all the salt and pop while staying at home. From microcurrent facial machines to at-home skin firming tools, the market has started to flood them.
People have now become accustomed to the convenience of beauty treatments at home, and therefore this trend will only become stronger in the future.
3. Facial care
Almost 71% of the total workforce internationally had to switch to working from home during the pandemic. There has been a drastic increase in video calls and zoom meetings for employees in almost every major industry.
This meant that while you could leave your legs unwaxed, the face necessarily had to be tidy. This has led to a wave of people Googling the latest facial treatments. Surgeons and beauty experts suggest this trend is likely to continue in the future.
People will continue to seek out modern facial treatments to look presentable at work and elsewhere. We have suggestions for the best microcurrent facial machine you can use for an effective facelift.
4. Liquid makeup
Cosmetic companies are constantly trying to turn solid liquids into liquid forms to make them more durable. When people spend a large amount of money on beauty products, they expect them to last 9-12 hours.
This is why companies are constantly striving to make these products more sustainable by introducing them in liquid forms. Lipsticks are the first to join this trend and more products are expected to follow soon.
Beauty experts also predict that in the near future, people might even switch to permanent makeup to get rid of the hassle of visiting salons every now and then. Permanent eyeliners are already more and more popular.
Last but not the least, minimalism will have a leading role in shaping the beauty trend in 2022. The minimalist makeup style is nothing new. It was popular long before the pandemic, but was accepted by many during Covid-19.
There are several reasons why minimalism will be in fashion. An important cause is the various international movements taking place around the world to be comfortable in your own skin.
This awareness bludgeoned by the desire to get rid of the complexity of preparing each day validates the idea that minimalism is certainly the future.
This is believed to be a big step towards decluttering and finding new ways to foster inner peace and clarity.
So what’s next?
Now, after reading the upcoming trends, start revamping your vanity. However, we believe that beauty is very subjective and that everyone should wear as much or as little makeup as they see fit. But keeping up to date is one more brownie you shouldn’t miss.