The most wanted beauty products in 2021: from skin care brands to makeup trends, tools and ingredients


Maisie Bovingdon

Whether you are a beauty enthusiast, a budding MUA, a seasoned skincare professional, or just slowly introducing yourself to the beauty world, you’ll want to know what are the best items to use and which are the most in demand. for 2021.

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We have collected research from John Lewis & Associates, Cosmetic, Lookfantastic, and conducted our own Google Trends Study to find out exactly what products, brands, and ingredients people have searched for and purchased over the past 12 months.

From skin care such as moisturizers and exfoliators, to makeup cosmetics to keep up with the crystal eye makeup trend, to the most coveted beauty tools, we have it all.

Clinique Moisture Surge 100 Hour Self-Regenerating Moisturizer


Clinique Moisture Surge 100 Hour Self-Replenishing Moisturizer, £ 34.20 (was £ 38), Lookfantastic


According to Lookfantastic, Clinique’s iconic Moisture Surge moisturizer is one of the top three most wanted skincare products in 2021, and it’s no surprise either.

Moisture Surge moisturizer does exactly what it says on the box, as it deeply hydrates the skin, for a youthful, glowing complexion.

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Weleda Skin Food


Weleda Skin Food, £ 8.25, Lookfantastic


Weleda is a favorite of celebrities, including Julia Roberts and Victoria Beckham, but also consumers. According to Lookfantastic research, a tube is sold every 16 seconds and Skin Food has appeared in nearly 30,000 monthly searches.

Dior J’adore Deodorant Spray

I love Dior

Dior J’adore deodorant spray, £ 37, John Lewis & Partners


Research from John Lewis & Partners has found that demand for a “scented wardrobe” has skyrocketed after months of lockdown, with perfume sales increasing 24% from a year ago.

One in particular that caused a stir was Dior’s J’Adore deodorant spray, which increased sales by 275% compared to 2020.

Olaplex No.3 Hair Perfecting Treatment


Olaplex No.3 Hair Perfector Treatment, £ 26, John Lewis & Partners


Olaplex is one of the leading hair care brands, so it’s no wonder it was recognized as one of John Lewis’s best-selling beauty items in 2021, with sales rising nearly 100% year on year.

In addition, it is among the 10 best products of the year by Cosmetify.

Charlotte Tilbury Mascara Push Up Lashes Pillowtalk


Charlotte Tilbury Pillowtalk Push Up Lashes Mascara, £ 23, Charlotte Tilbury


Is it any surprise that Charlotte Tilbury’s Pillowtalk Push Up Mascara is one of the most sought-after cosmetic items?

Since the John Lewis stores reopened in April, demand for this mascara has skyrocketed, with sales up 113% over the next eight months, making it the best-selling item in all departments. – now that means something.

Tropic Skincare Smoothing Cleanser


SMOOTH CLEANSER Complexion Purifier, £ 18, Tropic Skincare


On Google, one of the most popular search phrases includes “Is Tropic Skincare good?” If you ask us, the answer is yes. Our favorite is the smoothing cleanser, which is also an award-winning skin care product.

Fenty Beauty PRO FILT’R Hydrating Foundation


Fenty Beauty PRO FILT’R Hydrating Foundation, £ 22.95 (was £ 27), Boots


According to beauty retailer Justmylook, Fenty Beauty has taken beauty product sales by storm. The results showed that Rihanna’s beauty brand has appeared in over three million searches, with its top-selling foundation steadily increasing to suit all skin tones.

The ordinary AHA 30% + 2% BHA peel solution

the ordinary

The AHA 30% + BHA 2% Regular Peel Solution, £ 5.80, Lookfantastic


The beauty buy that took first place in Cosmetify’s most researched study is The Ordinary, specifically AHA and BHA exfoliator.

Over the past year, Google has also found that searches for solutions to acne breakouts, blemishes, rosacea, and other skin issues are on the rise. As The Ordinary’s Peeling Solution works to remove dead skin, clear pores, and even complexion, it’s no wonder this is a heroic item.

NUTURE Nourishing Skin Care Oil


NUTURE Nourishing Skin Care Oil, £ 5.99, Boots


Research has shown that Hyaluronic Acid and Niacinamide are among the top three most sought-after ingredients for skin care, and for those looking for all three in one bottle, look no further.

GHD Unplugged Hair Tool




GHD has been a long-standing beauty brand popular in most households, but its latest iteration, the Wireless Design, turned out to be a huge hit just months after hitting the shelves.

Among Cosmetify’s top 10 list of beauty products is the GHD Unplugged straightener, but it’s important to note that this is the only beauty and hair care tool that does the cut.

Trendy bling eye makeup


MAC Pressed in Tilt Eyeshadow, £ 16, Selfridges


Pinterest has seen a huge increase in the number of users looking for crystal eye makeup, whether it’s festival-inspired makeup, costume makeup, or those looking to do show a little creativity. Pair that with the findings by John Lewis, which shows MAC Frost eyeshadow in Tilt saw a 260% increase in sales, and the fact that this exact color has sold at multiple dealers, says it all.

LED face masks have skyrocketed


The Light Salon Boost LED Face Mask, £ 395, John Lewis & Partners


Skin care isn’t just about lotions and potions, moisturizers and eye creams, but also beauty tools, especially LED masks, which have been extremely popular with celebrities including Kourtney. Kardashian, Salma Hayek and Victoria Beckham.

The Light Salon Boost LED Face Mask is John Lewis’ second best-selling beauty product in 2021, and a suitable tool for all skin types to work on a variety of skin types and issues.

Beauty miniatures were a hit


Susanne Kaufmann Shower / Shampoo, £ 47, John Lewis & Partners


While some of us may stock up on the most popular items from 2021, others may want to make sure they have a head start for next year.

Beauty miniatures, along with two-in-one products, are said to be a must-have in making your beauty routine even faster than ever, according to John Lewis.

Susanne Kaufmann Shower / Shampoo, which contains natural ingredients, also acts as a shower gel, shampoo, conditioner and skin cleanser.

Hollywood Flawless Filter Complexion Booster


Hollywood Flawless Filter Complexion Booster, £ 34, Selfridges


Cosmetify introduced Charlotte Tilbury’s Flawless Filter foundation as its 2021 flagship.

Whether you wear it on its own for light coverage or layer it with other cosmetics for the perfect look for your next date, it will cover, leave your skin glowing, and hide any blemishes.

CeraVe Foaming Cleanser for Normal to Oily Skin


CeraVe Foaming Cleanser for Normal to Oily Skin, £ 7.12 (was £ 9.50), Boots


Cerave is another top skin care buy that is suitable for all skin types, genders and ages because it can be used even on the most sensitive skin types. It’s an affordable skin care essential, it’s a treat, and it’s one of Cosmetify’s top three hero products for 2021.

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