Recent APAC developments from the biggest names in beauty

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L’Occitane targets young consumers after latest clean beauty acquisition

French cosmetics company L’Occitane has decided to make its portfolio more appealing to millennial and Gen Z consumers with the acquisition of Australian clean beauty brand Grown Alchemist.

The addition of Grown Alchemist would strengthen the company’s position in the clean beauty market, which is expected to grow at a CAGR of 12% and be worth $1.16 billion by 2027, according to data from Brandessence Research.

By investing in clean beauty, the group would be able to better reach young people who are the main consumers of clean beauty.

Kao launches waterless dry shampoo sheet originally developed for use in space

Japanese personal care giant Kao Corporation has launched a pair of dry shampoos under the Merit hair care brand in response to growing demand for dry shampoos that can be used on the go.

The company developed these products in response to increased hygiene awareness that has accelerated in light of the COVID-19 pandemic.

The company conducted a survey which showed that over 50% of respondents said they felt “uncomfortable with smell and stickiness of skin and hair’during the day.

Shiseido prepares to accelerate skincare growth in the West

Shiseido aims to accelerate the growth of its skincare business in Western markets with renowned brands such as SHISEIDO, Clé de Peau Beauté and Drunk Elephant.

The company thinks it could have more leeway to expand its skin beauty business in Western markets.

“For the US, massive size is always on makeup and for EMEA, the biggest is on fragrance Compared to China or Japan, the largest market remains skincare. We believe in these western markets; skincare is always in play,” said chief financial officer Takayuki Yokota.

Amorepacific’s latest brand uses recycled oak wood to create fragrances

K-beauty major Amorepacific has launched Longtake, a new clean and sustainable beauty brand that uses recycled oak wood to create its signature woodsy scents.

The cosmetics company described Longtake as a sustainable product “lifestyle brand with long-lasting sensual scent and high efficacy”.

To create its unique fragrance base, the company recycles pieces of oak wood and sawdust from carpentry workshops and reprocesses them.

L’Oréal files patent for acne imaging technology

L’Oréal has developed a method to locate and identify different types of acne using a deep learning digital image processing system.

Write in his international patent​, L’Oréal presented a series of systems, methods and techniques for “locating, counting and visualizing acne”using a digital model that processes the images.

The model, he said, was designed to be integrated into e-commerce platforms, allowing product or service purchases to be tied to results. The system and the data generated on acne could also be used in-store or by dermatologists, in person or online, during consultations.

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