Open House Beauty: Exhibition of SEA Vision machines and systems


The growth of the cosmetics market has been accompanied by an increase in counterfeiting, leading to side effects for cosmetic companies, such as: lost profits, threatened brand reputation, compromised long-term trust, not to mention serious harm to consumer health. In this context, it is very clear why many companies are asking for instruments to actively fight against counterfeiting in order to protect their brands. The end-to-end serialization solution provided by SEA Vision is the way to meet these needs.

With a long experience in the field of pharmaceutical anti-counterfeiting solutions, SEA Vision has created a set of complete solutions for the serialization of beauty products, putting all its skills in traceability at the service of the cosmetics sector. All these solutions will be presented from April 26 to May 6, 2022, during the Marchesini Group’s Open House Beauty and Open Door Pharma events.

SEA Vision’s end-to-end solutions cover all stages of beauty product distribution, including serialization and aggregation of their packaging, warehouse and supply chain operation, and final phase of marketing and delivery to consumers.

SEA Vision serialization system on labeller

Installed on the SLA210 carton labeler, the cosmetics serialization system supplied by SEA Vision manages the entire cycle of marking and serial number verification carried out during the packaging processes on the labeler, and communicates with yudge and yutrace, the L4 and L3 systems for serial number generation and management, respectively.

Cosmetic sales units are marked with a pack-specific unique identifier in accordance with GS1® standards (2D QR code), which are automatically generated from SEA Vision software or extracted from a third-party system and stored in a database. protected data to trace throughout the subsequent supply chain

A workstation with an aggregation system: Trackscan

The next step is the aggregation of products: at the Open House Beauty SEA Vision will present Trackscan, a practical and light workstation with integrated vision system that allows the commissioning of boxes and the aggregation between the correct outgoing cartons from the labeler and crates, all the way to the pallet level – improving product traceability in the supply chain.

Warehouse and supply chain solutions: Pickapp and Reworkingmobile

The range of solutions provided also covers warehouse operations and includes Reworkapp and Pickapp.

Reworkapp is the mobile warehouse solution to process serialized/aggregated batch rework operations, post-package rework operations and shipping operations more quickly and on the move.

Pickapp is a mobile warehouse solution designed to automate the product shipping process in warehouse and distribution centers. Installed on an industrial smartphone with an Android operating system, the Pickapp software verifies the accuracy of the selected products, by associating them with the corresponding order form. The great advantage of this application is the digitization of a generally paper-based workflow, to increase the speed and efficiency of the process.

Brand protection for the cosmetics industry: Brandapp

In the final step of the end-to-end serialization process, visitors will have the chance to see the Brandapp mobile solution in action. It is an application capable of verifying the correct distribution of products on sales channels as well as the authenticity of products once placed on the market. By scanning the QR code printed on the products, users can see the product history immediately, retrieving a real-time data set like:

• Name;

• production date;

• Batch number;

• expiration date;

• other useful logistical information such as the date of delivery, the shipping note number and the address of the point of sale for which it is intended.

Based on SEA Vision’s extensive experience in traceability systems, this solution is designed for cosmetic companies that need to protect their brand authenticity, promote transparency, improve quality, sustainability and actively fight counterfeiting.

End-to-end solutions, natively integrated with Yudoo

All machines and systems presented at the show will be connected to Yudoo, the Pharmaceutical 4.0 software suite for full automation process management, digital quality, data analysis and Track and Trace management.

Yudoo – a digital hub accessible anywhere via a secure web interface or dedicated terminals – is a scalable and modular suite, including automation tools (centralized management of production, workflows and timesheets), digital quality (creation of paperless

systems, support systems for customs clearance operations), for data analysis (production data analysis, decision-making dashboard, condition monitoring and predictive maintenance) and for Track and Trace (complete solutions for serialization levels 3 and 4, monitoring of serialization operations) .

Yudoo offers multiple advantages such as the possibility of centralizing formats and production data and reducing working time. The suite can connect to existing business systems such as ERP or MES to retrieve updated data exactly where it resides.

Other solutions available for cosmetics

SEA Vision’s solutions for the cosmetics sector do not only concern traceability and distribution processes, but the range also extends to the application of vision inspection.

A touch screen will present the full range of vision inspection applications for product and packaging inspection (presence, shape, colors, etc.), including code and character control. This is the historic core business of SEA Vision where the company has more than 25 years of experience.


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