Nivea Men launches a moisturizer based on recycled carbon dioxide


As more and more skincare labels go green, Nivea Men has gone one step further by launching the first-ever moisturizer made with recycled carbon dioxide.

German cosmetics giant Beiersdorf, parent company of many beauty brands including Nivea, has announced the launch of the first-ever cosmetic product made with recycled CO2. This is achieved through technological means that capture and recycle carbon dioxide, which is then used to formulate Nivea Men Climate Care Moisturizer.

The cosmetics industry is gradually going green, and that’s good news. While many brands are increasingly looking at the packaging options of their flagship products, as well as the raw materials used for more skin- and eco-friendly formulas, others are going even further by turning to new technologies. This is the case of the German group Beiersdorf, which has developed a moisturizing cream using recycled CO2.

Nivea Men Climate Care Moisturizer. (Image: Nivea Men)

Level Man will be the first brand of the group to benefit from this innovative technology. It is presented as a moisturizer containing an ingredient obtained from recycled carbon dioxide. The company achieved this feat thanks to a CO2 capture and recycling process. Concretely, the carbon dioxide is first collected in several places, such as industrial chimneys, then directed to a bioreactor where it is transformed into cosmetic ethanol.

Nivea Men Climate Care Limited Edition Moisturizer is formulated with 14% ethanol obtained from alternative methods and contains no microplastics, silicones or mineral oil. From packaging to end of life, the product has been designed with respect for the environment.

The Beiersdorf Group states that the product is climate neutral and is produced using electricity from renewable sources. Plus, the formula is almost entirely biodegradable, while the packaging is recyclable. With this launch, the German group pursues its objectives of significantly reducing its carbon emissions by 2025

While this is the first skincare product to be made from recycled CO2, another industry, that of perfumery, is also working on such a process. The beauty giant Coty recently announced its intention to use ethanol from this same process for its perfumes. In a different style, the Californian start-up Newlight Technologies has developed a biomaterial based on greenhouse gases with a negative carbon balance. Called AirCarbon, it is used in particular to make glasses and other fashion accessories.

(Hero and featured image: Luminous/ Unsplash )

This story was published via AFP Relaxnews


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