Moisturizer Market by Product Type, Price Range, End User and Distribution Channel: Global Opportunity Analysis and Industry Forecast, 2021-2030
– Shankar Bhandalkar
PORTLAND, OREGON, UNITED STATES, December 24, 2021 /EINPresswire.com/ – Allied Market Research has released a new report titled “Moisturizer Market”. The report offers in-depth analysis of key growth strategies, drivers, opportunities, key segment, Porter’s five forces analysis and competitive landscape. This study is a useful source of information for market players, investors, VPs, stakeholders and new entrants to gain an in-depth understanding of the industry and determine the steps to be taken to gain a competitive advantage. .
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Companies are now focusing their efforts on inventing new moisturizing solutions that can effectively improve the condition of people’s skin. In addition, they are developing a number of technologies that will provide consumers with a virtual interface as well as recommendations for the right type of skin care product based on their skin type. Singapore-based beauty tech startup Merle Norman Cosmetics, for example, debuted as an Al-powered skin diagnostic tool in March 2020 that allows users to get personalized recommendations for skin after evaluating the health of their skin using the product’s selfie mode.
Sunscreen cream, skin lightening cream, and anti-aging cream are the three types of face creams. Body lotions are divided into two categories: mainstream body lotions and premium body lotions. Over the next few years, the increasing demand for skin lightening face creams is expected to drive the market expansion. Plus, these creams minimize acne scars, freckles, age spots, and discoloration, increasing demand.
The total cosmetics market is driven by research and development (R&D) as well as advertising and promotions. These elements are heavily invested by key parties in order to influence consumers’ purchasing decisions and improve product attractiveness in the retail landscape. In addition, the growing number of Internet users in developing countries has transformed the approach to advertising spending by large companies. Big players are facing a “major shift” in which they increase their advertising and promotional spending in response to global digitization.
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The expansion of online platforms such as Amazon and Alibaba, as well as numerous social media sites such as Facebook and Instagram, have greatly helped the moisturizer market. Users are enticed to buy such products by a growing number of beauty vloggers on YouTube who share product reviews and Instagram posts by celebrities.
COVID-19 impact assessment
○ The covid-19 pandemic has forced rapid lockdowns in many parts of the world to prevent the spread of the virus, leading to the rapid shutdown of factories, stores and other businesses.
○ Due to the global lockdown, mascara cream companies have been forced to shut down their production units due to a labor shortage. In addition, the pandemic has forced the closure of several cosmetic stores.
Major market players described in the report include L’Oréal Group, Unilever, ELCA Cosmetics Pvt. Ltd., Procter & Gamble, Coty, Inc., Shiseido Co., Ltd., Beiersdorf AG, Johnson & Johnson Services, Inc., Amorepacific Corporation, Kao Corporation, New Avon Company, Henkel AG & Co. KGaA
Main advantages of the report
○ This study presents the analytical description of the Moisturizer industry along with current trends and future estimates to determine impending pockets of investment.
○ The report presents information related to key drivers, restraints, and opportunities along with detailed analysis of the Moisturizer market share.
○ The current market is quantitatively analyzed from 2020 to 2030 to highlight the growth scenario of the Moisturizer market.
○ Porter’s Five Forces Analysis illustrates the power of buyers and suppliers in the marketplace.
○ The report provides a detailed analysis of the Moisturizers market based on the intensity of the competition and how the competition will shape in the coming years
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