A well-formulated makeup primer can provide a ton of benefits, but at the very least, you probably want it to cling to your makeup and help hold it in place.
If you haven’t yet found one that really delivers in that department but don’t want to spend a ton of money, TikTok has plenty of suggestions. The platform has helped skyrocket countless affordable beauty products (including primers!) into internet fame.
The latest primer that seems to be getting all the attention and love on the internet is elf Cosmetics Power Grip Primer ($10). The newly launched formula, packaged in a compact tube, is designed to adhere to makeup for a longer lasting look while hydrating the skin.
So how does it compare to the brand’s cult Putty Primer? While both of these primers are buzzy, inexpensive, and designed to prep skin for makeup application, they have some significant differences. Read on to learn more about each formula, learn how to use them, and hopefully find out which one works best for you.
elf Cosmetics Power Grip Primer
As you might have guessed, this translucent gel primer (pictured above) is designed to create a canvas that really clings to makeup and holds it in place. If you have trouble getting your foundation to run, clump, or smudge, this formula might be a good choice for you.
On the finish side, the brand claims a “soft-focus” effect. In beauty, this usually results in smoothing of the skin and a dewy glow.
The formula is also enriched with hyaluronic acid to help hydrate and plump the skin, which can be appealing to dry skin types.
To use it, the brand suggests applying and blending it with your fingertips, then waiting at least 30 seconds before applying makeup.
elf Cosmetics Putty Primers
Did you know that there are actually four different versions of elf Cosmetics Putty Primer ($9)? The collection includes Luminous Putty Primer, Poreless Putty Primer, Acne-Fighting Putty Primer and Matte Putty Primer.
Unlike the Power Grip Primer, which has a gel-based formula, these primers have a creamier, putty-like consistency and are enriched with different skin-nourishing ingredients.
Each primer is designed to address a different skin concern or provide a different finish. For example, the Luminous Putty Primer gives skin a radiant glow, while the Poreless Putty Primer is really designed to blur the appearance of pores. The Matte Primer works to mattify the skin and help absorb excess sebum. Finally, the Acne-Fighting Primer provides a natural finish to the skin and helps prevent future imperfections thanks to the salicylic acid contained in its formula.
They can all be applied with your fingertips or with a brush, but it is also recommended to let the product sit for 30 seconds before applying makeup.
Image Source: elf Cosmetics