It’s so easy to get carried away with the glitz and glamor of your favorite makeup brand, but in the midst of Earth Month, it might be time to take a closer look at what we’re applying to our brushes. Brands often leave consumers oblivious to their sourcing practices, product ingredients, and how to dispose of them once they’re empty.
This lack of transparency from brands can lead to unfair treatment of workers, unsustainable sourcing practices, unknown ingredients that can harm you over time, and a significant ecological impact on the planet. We know it’s not as glamorous as picking out a new mascara or buying that dazzling new eyeshadow palette everyone’s talking about, but being a conscious consumer gives you a say in the ingredients and the practices that you want to see makeup marks.
Try to buy brands that give you visibility into ingredients and where they come from, which is best made locally. Opt for utility-conscious or multi-purpose products to minimize over-purchasing. Look for brands that provide refills for their products or sustainable/biodegradable packaging to dispose of excess waste.
In celebration of Earth Month and its mission to improve the health of the planet, it’s time to become more aware of our beauty regimen and start advocating for brand transparency.
If you need advice on where to start, we’ve found ten eco-conscious brands to help you start your green makeup journey.
Noyah Cosmetics is a cruelty-free eco-friendly makeup line with bio-based ingredients. They are committed to creating better products for you and the planet.
Discover Saie, a conscious brand in its product production from start to finish. They produce eco-friendly packaging, have sustainable sourcing practices, and formulate their cosmetics with clean ingredients.
In a world full of unsustainable beauty brands, Ilia stands out. Offer clean and cruelty-free ingredients. They also allow US customers to send in up to 10 empty beauty products per month from any brand for recycling.
4. Pacifica Beauty
Pacifica Beauty redefines the way you think about beauty and makeup products. They pride themselves on producing 100% vegan and cruelty-free products. And soon will also offer a recycling program for all your empty products.
5. Lilah B.
Lilah B cosmetics are a simple, minimalist approach to clean beauty. They promote versatile products and thoughtful shopping, so there’s no need for a cluttered makeup routine.
Axiology is an ethical lipstick brand going straight into business. Their products are made with organic elements and are handcrafted in small batches.
7. Noto Botany
A natural multi-purpose cosmetic line rich in high-performance organic ingredients. They consciously work to optimize every level of the production stage to minimize their ecological footprint by sourcing their ingredients and packaging locally. Noto Botanics also offers refills at their LA stores.
8. Good People
A plant-based beauty brand that values transparency and authenticity – choosing to disclose its organic ingredients while avoiding synthetic fillers, fragrances and sulfates – a brand you can trust to keep you and your the earth, in good health.
9. Elate Cosmetics
Elate is a brand with a passion for sustainable cosmetics. They are fair trade certified, have refillable products and donate 2% of their sales to social and environmental programs. Elate hopes to be the first zero-waste cosmetics company.
10. Besame Cosmetics
Vintage-inspired but also sustainable luxury makeup, sign me up! Bésame Cosmetics produces beautifully recycled and refillable makeup packaging that you will want to reuse again and again.