Caroline Hirons: “You have to learn to love the skin you are in”


For the uninitiated, the esthetician, who started her career on beauty counters and worked in-house with some of the biggest skincare brands in the world, started her blog in 2010 and has since accumulated over 125 million views.

Her straightforward approach to the industry has earned her legions of loyal followers, or “Freaks” as she affectionately calls them. There are over 100,000 members of her Skincare Freaks Facebook group, where her fans are evangelicals on Hiron’s advice, and she has amassed over 650,000 followers on the ‘gram – a number that nearly doubled last year. .

Skin care: the new edition

“It’s kind of like updating a reference book,” says Hirons of the new title, which features updated brand and product recommendations, but you won’t find any viral TikTok hacks in this bible from the beauty. “I don’t follow the trends at all,” she says. Rather, it is a detailed skin care guide written in a “blog style” on things like SPF, the correct order for your skin care routine, and the exact amount of each product. use. It also features a “stretched out” When Life Happens section, she explains, which contains tips for dealing with the impact of hormonal changes on the skin, from puberty to menopause.

Nicky johnston

The book is as much about what not to invest in – see: sheet masks, gold infused skin care, and beauty refrigerators. “Do you know what I hear all the time?” ‘My skin is so shitty,’ ”she told me over the phone. “And I’m like your skin isn’t!” That’s wonderful! I spend my time trying to get people to like the skin they’re in. Obviously, if you have a skin condition and you need to see a different dermatologist but it’s still your skin, you have to love yourself.

At 51, although she doesn’t advocate for adjustments, Hirons is open about her own use of fillers and botox, but says a facelift is a step too far for her. Hers is really a “do you yourself” approach to aging. “No amount of skin care will stop you from aging or change the structure of your face,” she writes in the book. “It’s about managing expectations,” she says over the phone. “When your estrogen is gone on vacation and doesn’t come back, and your collagen is so depleted that it almost sits on the ground like an empty potato sack, no product is going to ‘stimulate’ it.”

Her latest skincare crusade is against what she likes to call “moneypause,” or the wave of brands that are now preying on vulnerable women approaching perimenopause or menopause to offer skin care lines. targeted skin care. “We’re a new demographic that they can hunt, people see a dollar and they chase it and it just pains me. Sometimes you really have to have an experience to really see it from the other side, ”says Hirons, who started taking hormone replacement therapy about two years ago.

Hirons is a big believer in the power of retinol – considered the holy grail “skingredient” for anti-aging – when used correctly. So what are we all wrong about this? “Everyone thinks they’re a cosmetic scientist when it comes to retinol,” she says. “Most of the time, they climb too high, then peel, blame the retinoid, then don’t try again because they’re scared. And sometimes it’s more about what it’s mixed with that makes it so effective. Second? Consistency (or lack of). “Vitamin A is something you need to use consistently. You’re not going to use it once and see a difference, ”she says. If you are testing a new product, stick to it to give it a chance to work.

So what can we expect from her skin care line? For now, Hirons remains discreet about the range. “Because my Freaks remember everything! Although she says she has now approved most of the formulations and is currently making the final decisions about the packaging. “It’s a constant battle between sustainability and efficiency, what will actually be good for the product and what does the consumer really want? It’s a challenge! ”Skin Rocks will launch in the last quarter of 2022, she hopes. So watch this space.

Skin Care: The New Edit by Caroline Hirons now available (HQ, HarperCollins)


Comments are closed.