Albéa Tubes America offers a range of sustainable options, made in North America

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Local manufacturing helps the company reduce its carbon emissions and impact on the environment, while supporting jobs and local communities.

Jamie Matusow, Editor-in-Chief, Beauty Packaging09/11/21

With 50 years of experience and now at the forefront of the sustainable packaging revolution, the global supplier to the cosmetics industry has a solid manufacturing network in North America, offering in particular laminated tube technologies and extruded, with an attractive supply chain. Here, Kristina Christensen, Vice President of Sales, Albéa North America, describes the company’s latest innovations in eco-responsible tubing and reveals what materials we can expect to proliferate in the future.

We defend responsible tubes “Made in America”. We have been in business for over 50 years and serve a wide range of clients from around the world to regional and national. We offer “rolled” and “extruded” tube technologies. For extruded tubes, we have two factories: one in Washington, NJ and the other in Reynosa, Mexico. Laminate side, we have three factories; one in Shelbyville, TN, which is one of the largest laminate plants in the world; another in Washington, NJ, entirely focused on the oral health segment; and the third in Querétaro, Mexico. In addition, we have R&D teams in North America working on innovation in processes, materials and packaging.

The packaging market is at a crossroads as all players step up their sustainability efforts. More and more consumers of cosmetic and healthcare products are looking for packaging solutions that respect the environment and have a lower impact on the environment. Sustainable packaging is changing very quickly with a constant flow of new information and regulations. This can be a complicated subject for our customers and their brands to digest, which is why we strive to provide in-depth information and solutions to help navigate the solutions menu. Another recent challenge relates to the supply chain issues facing customers. With our presence in North America, we are well positioned to support the trend of regionalization of production to North America.

Sustainability has been in our DNA from the start. But sustainability isn’t just about making the product, exploring new avenues, and using different materials. It’s also about short supply chains and a full life cycle analysis. As mentioned above, local manufacturing helps us reduce our carbon emissions and impact on the environment, while supporting jobs and local communities.

We have just launched Timeless, a range of Post-Consumer Recycled (PCR) laminated tubes for cosmetic products incorporating less material and incorporating approximately 30% recycled material in total. The sleeve itself is made from 60% recycled plastic, which reduces the carbon footprint by 17% compared to other recycled tubes.

We are committed to making all our packaging recyclable or reusable by 2025, that is to say tomorrow! This is why we are accelerating the use of single-material (all plastic), single-resin (all PE) tubes and caps to make them recyclable in existing recycling channels. This is a big challenge that requires a lot of effort and resources because not all plastics work the same and some of their inherent characteristics can affect the functionality of the tube. Finally, we are also focusing on PCR, a key element for an efficient circular economy of plastics. We work a lot with mechanical PCR and have also started to use circular plastics certified from the chemical recycling of plastic waste. We will continue to innovate and we are committed to staying at the forefront of the sustainable packaging revolution!

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